Course Overview

Day-by-Day Outline

Day 1 – Fundamentals of Investment Promotion

• - Key principles of promoting upstream opportunities
• - Understanding investor decision-making processes
• - Positioning blocks within global exploration markets
• - Exercise: Analyze investor needs for a sample block

Day 2 – Developing Marketing Strategies

• - Identifying target investor segments
• - Crafting unique selling points (USPs) for blocks
• - Integrating technical, commercial, and regulatory information
• - Workshop: Develop key messages for a licensing campaign

Day 3 – Marketing Materials & Data Room Preparation

• - Creating block flyers, technical brochures, and promotional videos
• - Organizing effective virtual and physical data rooms
• - Branding guidelines for licensing promotion
• - Exercise: Draft a one-page promotional flyer

Day 4 – Roadshows & Investor Engagement

• - Planning roadshows and investor meetings
• - Strategies for presentations at conferences and forums
• - Managing Q&A sessions and investor objections
• - Workshop: Simulate an investor pitch meeting

Day 5 – Implementation & Case Studies

• - Building marketing schedules and coordinating teams
• - Monitoring investor interest and following up effectively
• - Case studies of successful promotion campaigns
• - Capstone Exercise: Prepare a complete block marketing plan and presentation

Expected Learning Outcomes

•  Design compelling marketing strategies for exploration blocks
•  Develop professional promotional materials tailored to investors
•  Plan and execute roadshows and investor events
•  Address investor concerns with well-prepared responses
•  Prepare full marketing plans to promote licensing rounds effectively